Washington, DC.–Latino Victory Fund launched a five-figure digital ad campaign supporting Senator Raphael Warnock’s re-election in the Georgia runoff. The ad features Lin-Manuel Miranda, and it’s part of Latino Victory’s efforts to mobilize Georgia’s Latino voters in support of Senator Warnock.
“Latino voters are an emerging electorate in Georgia with a potential to impact races, especially competitive ones where the victory will be in the margins,” said Yvonne Gutierrez, Latino Victory Fund managing director. “This campaign aims to remind Latino voters to make their voices heard in this high-stakes election and to know that Senator Warnock has their back. As a freshman Senator, he’s made it clear that the policies he supports will help the Latino community thrive, such as increasing access to affordable health care, strengthening the economy, creating more jobs, and protecting reproductive rights. We’re proud to count on Lin-Manuel Miranda’s support for this campaign, and we’re confident Senator Warnock will win and increase the Democratic majority in the U.S. Senate.”
You can view the ad HERE.
Georgia has been a priority state for Latino Victory Fund since 2017, when the organization launched its Georgia chapter. For years, Latino Victory Fund has endorsed Latino candidates in Georgia to help grow Latino representation in the state and has launched efforts to mobilize Latino voters for Democrats in top-of-ticket races.
Along with Georgia’s Latino leaders, grassroots organizers, and Democratic candidates, Latino Victory recognized the potential of the state’s growing Latino population and its ability to help sway elections, including the 2020 presidential and Senate special elections. In 2018, Latino Victory Fund launched the ¡Vamos, Georgia! Bus Tour to mobilize Latino voters for Stacy Abrams and other down-ballot Democratic candidates.