Washington, D.C.—Today, Latino Victory Fund launched a five-figure digital ad campaign supporting Senator Catherine Cortez Masto, Lisa Cano-Burkhead for lieutenant governor, and Cisco Aguilar for secretary of state.
Latino Victory Fund is spending $84,000 on digital ads in English and Spanish, consisting of a combination of social media ads running on Facebook and Instagram and programmatic ads targeting Latino voters throughout Nevada.
“These bilingual ads aim to mobilize Nevada’s powerhouse Latino voters to turn out for Senator Catherine Cortez Masto, Lisa Cano Burkhead, and Cisco Aguilar—leaders who will fight for Nevada’s families,” said Yvonne Gutierrez, Latino Victory Fund. “Latino voters’ priority issues such as a robust economy, healthcare access, reproductive rights, voting rights, and climate change are all on the ballot. It’s a high-stakes election, and Nevada’s Latino voters can make a difference. We want them to know they can count on U.S. Senator Cortez Masto, Lisa Cano Burkhead and Cisco Aguilar to fight for Nevada and protect our democracy.”
This digital ad buy is part of Latino Victory Fund’s Nevada electoral work and efforts to help re-elect Senator Catherine Cortez Masto, the first and only Latina elected to the United States Senate. The organization first endorsed Senator Cortez Masto in 2016, when she won this historic race. This week, Latino Victory Fund also joined the Democratic Lieutenant Governors Association (DLGA) and Save Democracy PAC (SD PAC) to announce a $117,000 direct mail campaign. The campaign consisted of three bilingual direct mail pieces in support of Lieutenant Governor Cano Burkhead, targeting over 60,000 likely Latino voters in Clark County.
To view the Nevada digital ad stills, click HERE.
*Released on Oct. 29, 2022
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