Latinas, specifically, are the focus of the “Vote Like a Madre” National Campaign, which urges them to consider climate change as they vote with purpose in this important election.
Phoenix, AZ (October 29, 2024) – Latino Victory Project, in partnership with Sí Se Vota Chicanos Por La Causa Action Fund, Mi Familia Vota, UNIDOS US, Hispanic Federation, Voto Latino, One Arizona Promise Arizona, and MamásConPoder, hosted a rally this Sunday, October 27th, as part of the 2024 Vote Like a Madre campaign to inspire and mobilize Latina voters to protect our climate. The rally brought together celebrities, local activists, community members, and volunteers for an afternoon of empowerment and community engagement ahead of Election Day.
This rally is part of Latino Victory Project’s ongoing $2 million effort to increase Latina voter turnout in Arizona and other key states. The Vote Like a Madre campaign aims to harness the power of Latina mothers and families to create a better future for their children and communities. Attendees at the rally were encouraged to make the pinky promise to, safeguard their families from the environmental threats that disproportionately affect Latino communities.
“Climate change awareness and environmental justice are key to our future. We must have a healthy, clean, and environmentally safe planet to have a strong and thriving nation for our children and grandchildren. I will never get tired of lending my voice and energy to make sure we stop climate change, and I am proud that Latino Victory and our partners are committed to spotlighting climate change as one of the pivotal issues,” said Luis A. Miranda, Jr, Chairperson of Latino Victory.
“Latinas are at the heart of our homes and our communities, and they have the power to create real change in this election,” said Katharine Pichardo-Erskine, Executive Director of Latino Victory Project. “Our campaign is about more than just voting—it’s about committing to protect the future of our families. With over 36 million Latinos and Latinas eligible to vote, the time is now for us to use our voices at the ballot box.”
The rally also highlighted the important partnerships with local organizations with long histories of advocating for Latino communities in Arizona and nationwide.
“The future of our families, our community, our state and our nation literally is in our hands in the form of the ballot,” said Joseph Garcia , executive director of Sí Se Vota Chicanos Por La Causa Action Fund. “We decide. But only if we vote. If we don’t vote, then somebody else, and their values and priorities, will determine our fate. This rally underscores the importance of the Latino vote, and how vital it is to be heard at the ballot box because our vote is our voice.”
“This election isn’t just about the next four years—it’s about shaping the next 20 to 30 years for an entire generation, especially for Latinos. The decisions we make now will define our children’s future. Vote Forward Adelante! By voting, we’re building a legacy of opportunity and dignity for our families.” said Enrique Davis-Mazlum, Arizona State Director, UnidosUS Action Fund
“The Latino community has long been on the front lines of climate change, with 67% of Latino voters identifying it as a top issue impacting their families and their future.” said Brent Wilkes, Senior Vice President for Institutional Development, Hispanic Federation. “At Hispanic Federation, we know that mobilizing our community is essential to building a sustainable future for our families. Through Vote Like a Madre, we’re rallying Latinas to vote with purpose and urgency, ensuring their voices help protect the well-being of generations to come.”
“As a young Latina, I know firsthand the importance of protecting our environment for the future. Our communities feel the effects of climate change every day—from record-breaking heat waves to poor air quality. Today, I’m proud to stand with Vote Like a Madre, encouraging all Latinas to vote to safeguard our future. Together, we have the power to create lasting change and ensure that future generations can thrive in a safe, healthy world. Let’s make a plan to vote. Let’s vote for the future of our families. Let’s vote like a madre,” said actress and singer Lee Rodriguez.
“At Mi Familia Vota, our mission is clear: we are relentless in our pursuit of empowering our community. With our extensive voter mobilization efforts, we are dedicated to ensuring that every voter has the information they need to make informed decisions. We will not be stopped! Our presence in the community is persistent, and we will continue to engage and educate voters because we believe that when our communities are informed, they can create the future they deserve. Together, we will make our voices heard and shape the direction of Arizona for ourselves and our families,” said Monica Sandschafer, Arizona State Director for Mi Familia Vota.
“Arizona’s Latino community has long understood the urgency of protecting our environment, as we experience its effects firsthand. By coming together in this rally, we’re not only raising awareness but also ensuring that our people are ready and equipped to vote for a better future. When we vote, we honor our past and invest in our future,” said Raquel Terán, Community Power Builder, One Arizona.
“Latina mothers are the heartbeat of our community, and we are stepping up to protect our children’s future. At MamásConPoder, we believe that every vote we cast is a promise to our children—a commitment to a clean, safe, and healthy environment where they can thrive. We’re here to make sure every mamá knows the power of her voice and her vote in shaping a sustainable world for our families,” said Xochitl Oseguera, Senior Vice President, MamásConPoder.
The Vote Like a Madre campaign is a nonpartisan initiative created to mobilize Latina voters. With a focus on leveraging the powerful influence of Latina mothers, tías, abuelas, and madrinas, the campaign encourages Latinas to make a pinky promise to vote for securing a sustainable future for their children and communities. As climate change disproportionately impacts Latino communities, Vote Like a Madre empowers Latinas to use their voices and votes to safeguard their families.
About Latino Victory Project Latino Victory Project is a 501(c)(4) organization that develops leaders for public office and works to harness the Latino community’s power to ensure Latino voices are included in the policies that move our country forward. Our mission is to engage Latino voters and reflect the values of good-paying jobs, immigration reform, quality education, and a clean environment.
